Advertising and promotions are communication strategies companies use to Christian Louboutin help sell their products and services. Companies in the United States spent over $125 billion on advertising in 2009, according to data from Kantar Media. Regardless of your advertising and marketing budget, there are various methods of advertising and promotions you can use to increase consumer awareness of your product or service.Other People Are ReadingThe Role of Advertising in SocietyReasons to Advertise on the WebPrint this article Direct MailDirect mail is one method for advertising a product. Direct mail is simply mail you send directly to your potential customers. It is a highly customized form of advertising. You can choose specific demographic characteristics of people you want to receive your mailing. Plus, direct mail can be integrated with various promotional methods. For example, send a postcard to your mailing list announcing a contest, sale or sweepstakes.Print PublicationsPrint advertising is another advertising method. Magazine advertisements are a good way to connect with customers. For example, if you sell a healthy lifestyle product to women, advertise in "Shape," "Prevention" or "Women's Health." Magazines allow you to develop creative, colorful ads for targeted audiences. Newspapers are another way to advertise your product or service. According to the Newspaper Association of America, advertisers in the United States spent $22.8 billion on newspaper advertising in 2010. Use magazines and newspapers to advertise a promotion too. For example, you might decide to include a coupon in your ad, which is a common promotional method Christian Louboutin Discount.TelevisionTelevision is another advertising method, though used more by larger companies due to its cost. According to eMarketer, companies in the United States spent $53.8 billion on television advertising in 2009, more than any other advertising method. Although television advertising can be expensive, it allows you to develop creative ads that can appeal to a wide audience and it can also be used to communicate promotions. Companies often use television commercials to spread the word about a contest, giveaway or other type of promotion.RadioBusinesses in the United States spent $14 billion on radio advertising in 2009, according to eMarketer. Radio is a more restricted medium than television because you are limited to audio only. Companies often hire professional copywriters and professional voice-over talent to help them increase creativity in their radio ads.OnlineThere are also several online advertising and promotional methods. Social media advertising is when companies purchase ads on social media websites like Facebook. Companies can also use social media websites like Facebook and Twitter as promotional tools by offering coupon codes and contests through these websites. Search engine advertising is when companies purchase ads that appear on search engine result pages when individuals search for certain key words.

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